Investment diversification and financial performance of Deposit taking saccos in Kenya
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Date
2026
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Publisher
KCA University
Abstract
The study sought to investigate the relationship between investment diversification and the
financial performance of deposit-taking SACCOs in Kenya. The specific objectives of the study
were to examine the effect of investments in bond market, real estate, and FOSA products on
financial performance of deposit-taking SACCOs in Kenya. The study was guided by Keynesian
Theory of Investment, Prospect Theory, Modern Portfolio Theory, and Theory of investments.
The target population was 178 SASRA licensed deposit taking SACCOs in Kenya and sample size
was 36. Secondary was collected from the 36 SACCOs over a period of five years. The study
employed a mixed-methods research design, integrating both quantitative and qualitative
approaches. This data was analyzed using descriptive and regression analysis to investigate the
relationship between investment strategies and financial performance. Different indicators, were
deployed with Return on Assets (ROA), serving as the dependent variable. Diagnostic tests of
multicollinearity, Hausman test, normality test, heteroskedasticity, test unit root test, confirmed
the reliability and validity of the collected data. The descriptive statistics revealed the suitability of
the sampled data. The inferential analysis demonstrated that investment in bonds, real estate and
FOSA products have varying positive and significant relationships with financial performance of
SACCOs with all the three variables having p-values less than 0.05. The coefficient of
determination, R2 was 0.818 which indicates that the estimated regression equation can predict
only 81.8% of the variation. The adjusted R2 was 0.815 which tells us there was 81.5% variation
in the financial performance of SACCOs due to changes in investment in bonds, real estate and
FOSA products. The research therefore recommends that SACCOs should strive to give top
priority to integrating and utilizing investment portfolio, such as bonds, real estate and FOSA
products in order to improve the financial performance and profitability of SACCOs in Kenya.
The study suggests that research on other determinants of investments should be revisited to
evaluate their effects on corporate performance and profitability in SACCOs.
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Keywords
Investment diversification, Bond Markets, Real Estate, Financial Performance