School of Business & Public Management

Permanent URI for this collectionhttp://192.168.8.146:4000/handle/123456789/43

Browse

Author: search.filters.author.Owino, EdwardStart date: 2022

Search Results

Now showing 1 - 4 of 4
  • Thumbnail Image
    Item
    Effect Of Intangible Resources On Firm’s Competitive Advantage In The Telecommunication Industry In Kenya
    (2023) Ndirangu, Amos M; Owino, Edward
    The study sought to determine the effect of intangible resources on a firm’s competitive advantage in the telecommunications industry in Kenya. The specific objectives were to evaluate the influence of intellectual property, goodwill, intellectual capital as well as corporate culture on the competitive advantage of telecommunication firms in Kenya. The study utilized an explanatory research design. The study focused on four telecommunication companies in Kenya, which included Safaricom, Airtel, Finserve, and Telkom. The target population was therefore 153 staff working in enterprise business, finance, human resource, and corporate affairs departments in telecommunication companies in Kenya. Slovin's Formula was employed to determine the sample size. This study used stratified random sampling in the selection of the sample size from the target population. The study used primary data, which was collected by the use of semi-structured questionnaires. A pilot test was conducted to test the validity and reliability of the research instrument. The semi-structured questionnaire produced both quantitative and qualitative data. The qualitative data were analyzed using content analysis, and the findings were presented in a narrative form. With the help of SPSS version 24, quantitative data was analyzed using descriptive and inferential statistics. Descriptive statistics comprised of frequency distribution, mean, percentages, and standard deviation. Inferential statistics including correlation as well as multivariate regression analysis then followed. Tables and figures (bar charts as well as pie charts) were employed to present the results. The study found that intellectual property has a positive and significant effect on the competitive advantage of Kenya's telecommunications industry. Moreover, the study found that goodwill has a positive and significant effect on the competitive advantage of Kenya's telecommunications industry. Further, the study found that intellectual capital has a positive and significant effect on the competitive advantage of Kenya's telecommunications industry. The study also found that corporate culture has a positive and significant effect on the competitive advantage of Kenya's telecommunications industry. This study, therefore, recommends that the management of Kenya's telecommunications industry should motivate the employees by rewarding them, acknowledging their achievements, sharing positive feedback, offering flexible scheduling, and providing a conducive working environment to help strengthen the competitive advantage of the organizations. In addition, the management should strive towards recruiting as well as grooming the best team as well as enhance the employees’ skills by conducting regular training, coaching, mentorship, and workshops to get a competitive advantage in the organization. The management should also invest in their employees through promotion, involving employees in writing a mission statement, conducting training programs, motivating the employees through rewards, and creating a feedback culture. In addition, the management should include the invention of products and services in their patents to stop others from copying, manufacturing, selling, or importing their invention without their permission.
  • Thumbnail Image
    Item
    The Corona Virus Pandemic: Was Africa Caught Flatfooted?
    (International Journal of Development and Economic Sustainability, 2023) Mwanzia, Mary; Owino, Edward; Ntara, Caroline
    Despite an earlier warning about the occurrence of coronavirus in future, the world seems to have been caught by surprise. In particular, Africa did not appear to have the financial readiness to afford vaccines or healthcare for the affected. The World Health Organization (WHO) proclaimed COVID-19 a global health crisis in January 2020. Since its detection in Wuhan, China, the infection moved to Europe, particularly Italy in early March and eventually spread to the rest of the world. However, in Africa, the pandemic could have brought unprecedented damage with ripple effects to economies. From the events following the pandemic, it appeared that Africa was not prepared. This study is structured as a research paper that interrogates the literature and presents the key elements of pandemic preparedness for Africa. The new conceptual model can guide researchers and policymakers in conducting further research for scholarly discourse and practical application.
  • Thumbnail Image
    Item
    Business shared services model as a catalyst of cost reduction in East African Breweries Limited
    (Future X Journal, 2023) Nyakundi, Nicholas; Owino, Edward
    The business shared services model (BSSM) seeks to integrate service delivery between the headquarters and subsidiaries for the general good. In this paper, the role of BSSM as a catalyst of cost reduction in a manufacturing firm was explored. The predictive power of human resource shared services, finance shared services, logistic shared services, and customer shared services on cost reduction in East African Breweries Limited (EABL) was determined. Using a sample survey of 149 employees, it was established that a BSSM is a positive catalyst of cost reduction in the manufacturing sector in EABL. Adoption of BSSM fosters a distinct culture of collaboration resulting in efficacy in logistics services delivery.
  • Thumbnail Image
    Item
    Digital Marketing Strategy and Consumer Purchase Intention
    (Future X Journal, 2023) Awuor, Teresia; Owino, Edward; Ntara, Caroline
    The emergence of the electronic marketplace has redefined marketing practices. Today, competitiveness is defined by a firm’s experience in being tech savvy. Leveraging digital marketing tools is an antecedent to influencing consumer purchase intentions and is gaining traction in many industries. In the face of these developments, limited evidence exists on the adoption and use of technology in the motor vehicle industry. Global trends point to the existence of volatility in the sales of vehicles, hence the need for examining the probable nexus between digital marketing tools and consumer purchase intention in the motor vehicle industry in Kenya. Specifically, the study sought to establish the effect of social media marketing, website marketing and search engine optimization on consumer purchase intention. Anchoring on the unified theory of acceptance and use of technology, theory of reasoned action and the technology acceptance model, the study demonstrates the application of these theories in influencing consumer purchase intention. Guided by a cross-sectional survey design, the study targeted 197 registered motor dealers in Nairobi City County. Researchers used a simple random sampling to select 131 respondents. A structured research instrument was 139 Digital Marketing Strategy and Consumer Purchase Intention. Awuor, T., Owino, E. & Ntara, C. (2023). Future X Journal 1(2), 139-157. Introduction The transition of buyers from the physical market space to the electronic market space (e- market) requires modern firms to shift from being brick-and-mortar organisations to being either pure-play entities or click-and-mortar organisations. As time passes, new technologies are emerging to supplement or substitute business roles more efficiently and expediently. Marketing is one of the most transformed business functions, with more companies integrating digital technologies into their daily operations, especially following the Covid-19 pandemic (Chouhan & Singh, 2021). Digital technologies have transformed marketing communication and how customers interact with their favourite brands (Fawzeea et al., 2019). The motor vehicle industry is one of the most concentrated industries in the world, with few registered companies fiercely competing in the same market (Khisa & Kariuki, 2022). According to Al- Kanaani et al. (2021), the vehicle production rate far exceeds purchase capacity in developing nations, and motor industry firms must integrate new marketing technologies to remain competitive. deployed in data collection and the survey monkey technique was applied to complement the process. A pilot test of the instrument was done, and its validity and reliability were confirmed. A mean scores analysis shows that automobile firms have embraced the use of digital marketing to a great extent. Exploratory factor analysis decomposed the study variables into a three- factor structure. The factors were regressed against the predicted variable and the first two factors had a positive and significant effect while the third factor had a significant but negative effect on the predicted variable. It was deduced that digital marketing tools significantly affected consumer purchase intention; therefore, players in the auto mobile industry should swiftly embrace and invest in digital marketing technologies to excel in the e- market space.