School of Business

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    Effect Of Firm Performance On Corporate Governance Practices Of Firms Listed At Nairobi Securities Exchange
    (KCA University, 2018) Nyachae, Judy.
    With the heightened sensitivity of shareholders towards corporate governance practices, the study sought to establish the effect of firm performance (ROA) on corporate governance practices of firms listed at Nairobi Securities Exchange. The corporate governance practices studied were board size, number of outside directors, frequency of board meetings and CEO replacement. The study adopted the descriptive study design and the sample consisted of all the firms listed at Nairobi Securities Exchange for a period of 7 years from 2007 to 2013 which ranged between 42 and 61 firms. After calculating firm performance (ROA), the listed firms were classified into declining, improving or mixed firms based on their performance for two consecutive years and corporate governance practices were observed a year later for all the declining and improving firms. Data was analyzed using descriptive statistics (frequencies, means and percentages) as well as inferential statistics (Pearson correlation and simple regression). Pearson correlation was useful in depicting the correlation between the dependent and independent variables whereas simple regression was useful in ascertaining the sensitivity of corporate governance practices to firm performance as measure by ROA. Findings from the study indicated that for declining firms, firm performance had a significant positive effect on the board size as well as the number of outside directors but no significant effect on the frequency of board meetings and on CEO replacement. For improving firms, the findings indicated that firm performance had no significant effect on all the four corporate governance practices. The study recommended that declining firms need to evaluate their corporate governance practices and adopt sound corporate governance practices like improving the number of outside board members who may bring in a wealth of industry knowledge that may assist in successful turnarounds and avoid failure
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    Effect Of Growth Strategies On Performance Of Telecommunication Firms In Kenya
    (Kca University, 2021) Maithya, James S.
    Despite presence of numerous empirical strategic management studies, the study on the correlation between growth strategies and performance of a firm has yet to draw a definitive conclusion on whether companies can stay oriented or diversify into various businesses. Therefore, the main objective of the current research was to assess the effect of growth strategies on telecommunication sector firm performance. The specific objectives were to; determine the effect of diversification strategy on performance of firms in the telecommunication industry in Kenya; analyze the impact of market penetration strategy on the performance of Kenyan telecommunications firms, determine the effect of product development strategy on the performance of Kenyan telecommunications firms, and determine the effect of market development strategy on the performance of Kenyan telecommunications firms.. The study adopted the Ansoff’s market growth theory, resource based view as well as the agency theory. This research used a descriptive survey design. Population of the research were the 62 telecommunication firms in Kenya while the unit of observation was the marketing manager in each firm. This study used primary data obtained using questionnaires and administered via Google forms. Data was analysed using both descriptive statistics like mean as well as standard deviation and inferential statistics which included correlation and regression analysis. The research discovered a significant positive association between diversification strategy, product development strategy, market penetration strategy, market development strategy and performance of telecommunication firms in Kenya. Its regression analysis found that the collective usage of growth strategies was responsible for 45.6 percent of the variations in performance of these companies. Growth strategies are critical methods for organizations to adopt in their efforts to increase their performance levels, according to the result of this research. Based on the findings, diversification strategy had the largest impact on performance followed by market penetration while market development and product development strategy had the least influence on performance of telecommunication firms in Kenya. It is therefore, recommended that managers and shareholders of the firms that are yet to adopt growth strategies should adopt them to remain competitive and profitable in this turbulent business environment. It is also suggested that telecommunications company executives develop sound policies to guide them when pursuing growth strategies.