School of Business
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Item Effect of marketing strategies on performance of small and medium enterprises in Kitengela township, Kajiado county(Kca University, 2016) Sapuro, James T.Small and Medium Enterprises like other large enterprises have increasingly used various marketing strategies in their operation. This study sought to find out the effects of marketing strategies on the business performance of SMEs in Kitengela Township, Kenya. Companies are continually faced with the need to meet the challenges that arises from the ever changing markets and continuous competition that they face nationally, regionally and globally. As a result companies have to develop clearly defined strategies and plans for survival and growth. This research adopted a descriptive research design, with target population of 62 SMEs in Kitengela. Census sampling method was used to select the SMEs, with the sampling size of the study being 186 respondents. Data was collected using questionnaire and analysed by aid of Statistical Package of Social Scientists (SPSS). The findings were summarized using statistical measures of dispersion while data is presented using tables, graphs and frequencies. The study found out that place marketing strategy, promotion marketing strategies, and product marketing strategies have a positive and significant relationship with business performance. It further found out price marketing strategy to have a positive but insignificant relationship with business performance of SMEs. The study thus recommends that SMEs need to pay attention to the 4Ps marketing mix in general and on the place marketing strategy in particular (since it had the largest coefficient) to improve business performance.Item The Impact Of Mobile Money Services On The Performance Of Small And Medium Enterprises In An Urban Town In Kenya(KCA University, 2013) Nyaga, Kenneth M.Since the launch of mobile money services in Kenya in 2007, the number of subscriptions has grown to approximately 48% of entire the Kenyan population. This overwhelming uptake has been attributed to the affordability and accessibility of the service, especially among low income earners. The main challenges of mobile money technology include; the requirement of cash tellers or agents at convenient locations to allow easy access to cash when needed, the rising number of fraudulent cases through the service and the lack of interest earned on money deposited in mobile money services frameworks. Mobile phone operators seem to be doing their best to address these challenges. Amidst these challenges it is useful to know how mobile money services influence or impact SMEs industry in urban towns in Kenya. The objectives of this study are; to investigate current awareness and uptake of various mobile money services, to determine if mobile money services uptake has any impact on SMEs growth through increased sales or savings and loan accessibility, establish if mobile money service qualities of low cost, convenience and accessibility result in increased SMEs performance and establish if mobile money services are considered efficient and reliable by SMEs in Naivasha Town. The study found that mobile money has made a significant contribution to the SME sector. Majority of the traders rely on it as opposed to the formal banking sector for their day to day transactions. Secondly, it is evident that all the respondents in this study had a clear understanding of the basic functions of mobile money services. Mobile money services have a positive impact on sales. Efficiency and reliability contribute more to mobile money utility and SMEs growth. It is worth noting that majority of the respondents had reservations on the convenience and cost of the service as a result of problems associated with the functionality of the service. Delays were a major concern of the respondents but only a few people had experienced it. Thirdly, many of the players in the SME sector do not use the service for savings, to access loans or have bank accounts hence creating a major potential for mobile money. From the findings, it is evident that, mobile money users are not conversant with mobile-bank transactions on loan applications and repayment and prefer the normal banking system to mobile banking when it comes to loans and advances.Item Effects Of Mobile Banking Services On The Performance Of Small And Medium Manufacturing Enterprises In Thika Town, Kenya(KCA University, 2016) Kibui, LucyThe general objective of this study was to investigate the effects of mobile banking services on the performance of SMEs in Kenya. The study applied a descriptive research design. The target population of this study was the 264 small business enterprises operating in the manufacturing sector in Thika Town. This research used stratified random sampling. A sample of 106 respondents was selected from a target population of 264 respondents (including owners or managers). This research used primary data that was collected by use of a self-administered questionnaire distributed through drop and pick later method. Data was analyzed using descriptive statistics, correlation analysis and multiple regression analysis. The study found that mobile banking affects the performance of SMEs in Thika Town to a great extent. SMEs in Thika Town mainly utilize mobile banking service for payment of goods by customers through ‘Lipa na M-Pesa’, for savings to financial institutions, money transfer, phone to bank operations, mini-statements enquiry, credits and airtime purchase and payment of firm bills; cost effectiveness of mobile banking affect the performance of SMEs in Thika Town to a significant extent. Mobile financial services affect efficiency of service delivery hence the performance of small businesses in Thika to a great extent. Mobile financial services enhanced customer satisfaction thereby enhancing the performance of the SMEs. The study recommends that business enterprises keep adopting and using mobile banking in their operations because the number of people with access to a mobile handset is increasing every day. The study recommends that policy makers consider mobile banking in their formulation of policies because of the technological developments and the expected switch from cash transactions to technologically supported mobile banking services.Item Effect Of Credit Accessibility Through Savings And Credit Cooperatives On The Financial Performance Of Micro And Small Enterprises In Kiambu County: A Case Study Of Micro And Small Enterprises In Tai Savings And Credit Cooperative Society Limited(KCA University, 2015) Njiriri, Ibrahim M.Micro and Small Enterprises (MSEs) play a major role in economic development, particularly in Emerging Economies, such as Kenya. However, despite this pivotal role, most MSEs hardly survive due to lack of limited access to credit. This study was motivated by the difficulty faced by MSEs in accessing credit from financial institution to sustain business growth and financial performance. The purpose of the study was to establish the extent to which credit accessibility affected the financial performance of MSEs in Kiambu County using Tai SACCO Society Limited as the case study.. The study was guided by the following objectives; to establish the effect of amount of credit to the financial performance of MSEs, to establish the effect of frequency of credit on the financial performance of MSEs and to establish the effect of credit terms on the financial performance of MSEs. The study was based on a descriptive survey design. Primary data was collected using face to face questionnaires to respondents who were owners/managers of the business while secondary data was from Tai SACCO loan records for year 2013 and other regulatory institutions. A sample size of 170 respondents was selected from a population of 850 MSEs using clustered random sampling method on the basis of the seven branches of Tai Sacco. Data was analyzed using SPSS version 20, Microsoft Excel and R studio. Regression analysis was carried out to establish the association among the variables. The results indicated a significant positive association of amount of credit and financial performance of MSEs while there existed a negative association between credit terms and frequency of credit on the financial performance of MSEs. Amount of credit contributed 3.25 % of the variance in financial performance in MSEs. Regression analysis revealed that frequency of credit contributed - 3.26% of the variance in financial performance of MSEs while credit terms contributed - 0.25% of the variance in financial performance of MSEs. In order to improve access to credit by MSEs, lending financial institutions need to adjust credit terms in line with what borrowers can afford.