School of Business
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Item Effect of marketing strategies on performance of small and medium enterprises in Kitengela township, Kajiado county(Kca University, 2016) Sapuro, James T.Small and Medium Enterprises like other large enterprises have increasingly used various marketing strategies in their operation. This study sought to find out the effects of marketing strategies on the business performance of SMEs in Kitengela Township, Kenya. Companies are continually faced with the need to meet the challenges that arises from the ever changing markets and continuous competition that they face nationally, regionally and globally. As a result companies have to develop clearly defined strategies and plans for survival and growth. This research adopted a descriptive research design, with target population of 62 SMEs in Kitengela. Census sampling method was used to select the SMEs, with the sampling size of the study being 186 respondents. Data was collected using questionnaire and analysed by aid of Statistical Package of Social Scientists (SPSS). The findings were summarized using statistical measures of dispersion while data is presented using tables, graphs and frequencies. The study found out that place marketing strategy, promotion marketing strategies, and product marketing strategies have a positive and significant relationship with business performance. It further found out price marketing strategy to have a positive but insignificant relationship with business performance of SMEs. The study thus recommends that SMEs need to pay attention to the 4Ps marketing mix in general and on the place marketing strategy in particular (since it had the largest coefficient) to improve business performance.Item Effects Of Working Capital Management On The Growth Of Manufacturing Companies Listed At The Nairobi Securities Exchange(Kca University, 2021) Koome, Elizabeth N.Manufacturing industry is one of the key pillars of economic development in Kenya. The purpose of the study is to find the effects of working capital management on the growth of manufacturing companies listed at the Nairobi Securities Exchange. Specifically, the study sought to establish the effects of inventory conversion cycle, payable conversion cycle, receivable conversion cycle and cash conversion cycle on the growth of manufacturing companies listed at the NSE. The study applied a historical longitudinal research design. This research targeted manufacturing companies listed at the NSE and collected data for 10 years from 2011 to 2020. The data was sourced from NSE website, and audited financial statements of the manufacturing companies under study. The data collected was analyzed through a panel data regression model (fixed effects) after conducting diagnostic tests that included Hausman specification test, test of multicollinearity, test of serial correlation, heteroscedasticity tests and test of normality of errors. The findings determined that inventory conversion cycle had a statistically significant and negative influence on the growth of manufacturing companies listed at the NSE (β= -0.0446, p = 0.003). Moreover, the study findings determined that payable conversion cycle had a statistically significant and negative influence on the growth of manufacturing companies listed on the NSE (β= -0.0503, p = 0.001). The receivables conversion cycle had no statistically significant influence on the growth of manufacturing companies listed on the NSE. Study findings further determined that cash conversion cycle had a negative and statistically significant influence on the growth of manufacturing companies listed on the NSE (β= -0.0496, p = 0.005). The study makes the following recommendations based on the study's findings. First, modern and automated inventory management practices, such as ABC analysis and just-in-time, should also be implemented by management. Secondly, management should consider taking early payment incentives and simplifying the payables management function to improve payables conversion cycle. Finally, the study recommends to management to adopt and implement effective internal controls that address specific aspects of cash collection cycle such as average length of account receivables, write-offs for uncollected receivables, and credit line management.