School of Business
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Item Influence of corporate social responsibility on the profitability of domestic airlines in Kenya(KCA University, 2025) Kathae, Lydia M.Domestic airlines in Kenya play a key role in economic growth but face profitability challenges due to high costs and competition. Despite adopting corporate social responsibility initiatives to enhance customer profitability and loyalty, financial struggles persist. This study therefore examined the influence of corporate social responsibility on the profitability of Kenyan domestic airlines focusing on the influence of economic, environmental, ethical and philanthropic social responsibility on the profitability of Kenyan domestic airlines. research was anchored on the theory of social costs, social contract theory and triple bottom line theory. This research utilized a descriptive research framework. The study targeted 162 heads of corporate affairs/ CSR, finance, information and communication technology, marketing and communication, strategy/business development, operations, human resources, procurement, and customer service departments in the 18 domestic airlines in Kenya. The method of stratified random sampling was adopted in sampling the size. The research was centered primary data that was acquired utilizing structured questionnaires. The study tool produced quantitative data which was both analyzed by the inferential and descriptive statistics with the assistance of SPSS version 28. Percentages, standard deviation, frequency distribution and mean were among descriptive statistics of the study. Pearson correlation coefficient and linear regression analysis were utilized as inferential statistics. Diagnostic tests confirmed that assumptions of linearity, normality, homoscedasticity, and multicollinearity were met, ensuring reliability and validity of results. The findings indicated that economic corporate social responsibility (β1 = 0.190, p = 0.031), environmental corporate social responsibility (β2 = 0.185, p = 0.024), ethical corporate social responsibility (β3 = 0.183, p = 0.018), and philanthropic corporate social responsibility (β = 0.507, p = 0.000) all had positive and significant influence on profitability. The study therefore recommends that airline management strengthen partnerships with local suppliers, promote resource efficiency through environmental initiatives, uphold ethical labor practices, and expand community development programs.Item Effects of Corporate Social Responsibility on Financial Performance of Insurance Firms in Kenya(KCA University, 2018) Mugoiri, Ronnie N.The study sought to investigate the effects of CSR on the financial performance of insurance firms in Kenya. The study considered the three forms of CSR – Environmental CSR (ECSR), Philanthropic CSR and Community Development CSR as the independent variables and financial performance as the dependent variable. The study employed a descriptive research design to test for the effects of CSR on financial performance of insurance firms in Kenya measured by ROA. Investment in CSR was measured using monetary expenditure on CSR initiatives. Secondary data was obtained from audited financial statements, websites, publications and annual reports for the years 2008 to 2017. The objectives of the study were; to examine the effect of environmental CSR on the financial performance of insurance firms in Kenya, to establish the effects of philanthropic CSR on the financial performance of insurance firms in Kenya and to determine the effects of community development CSR on the financial performance of insurance firms in Kenya. Exploratory analysis, descriptive analysis and regression analysis using STATA version 12 was used to test the research hypotheses at 5% level of significance. Results were presented using tables and graphs. The Pooled OLS regression results revealed that environmental CSR had a statistically insignificant negative effect on the financial performance of insurance firms as measured by return on assets. The results indicated that philanthropic CSR had a statistically insignificant negative effect on the financial performance of insurance firms as measured by return on assets. The results showed that community development CSR had a statistically insignificant positive effect on the financial performance of insurance firms as measured by return on assets. The study findings revealed that CSR had mixed statistically insignificant effects on financial performance of insurance firms in Kenya. Therefore, the study concluded that CSR has no effects on the financial performance of insurance firms in Kenya. The researcher recommended that scholars and practitioners in Kenya and elsewhere in the developing world should rethink the concept of CSR to make it relevant, practicable and applicable to the prevailing contexts. insurance firms in Kenya should develop clear comprehensive company policies and implementation frameworks to guide their CSR operations and reporting on the same. The researcher also recommended that there is need for the Government develop comprehensive legal, regulatory and policy framework to guide CSR activities in the country so that the CSR movement can be focused on the country’s development agenda in their CSR initiatives.