Supplier management practices and supply chain performance of retail sector in Kenya
Date
2025
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
KCA University
Abstract
Abstract
Supply chain performance is vital to the success of the retail sector, as it directly influences
product availability, customer satisfaction, and operational efficiency. However, the collapse
of major retailers like Nakumatt and Uchumi has been partly attributed to poor supply chain
management, resulting in profitability declines and operational disruptions. Thus, this study
aimed to examine supplier management practices on supply chain performance in Kenya's
retail sector. The specific objectives was focusing on supplier selection criteria, supplier
collaboration, supplier value management, and supplier capacity building. Anchored on
transaction cost theory, resource dependence theory, value chain theory, and dynamic
capabilities theory, the study adopted a quantitative approach with a descriptive research
design. The target population comprised 13 major supermarket chains, with a census approach
yielding a sample size of 78 respondents. Data was collected using a closed-ended Likert scale
questionnaire through a drop-and-pick method. Descriptive and inferential analyses was
conducted, and findings were presented using tables and charts. The study finding shows that
reputation, financial stability, and timely delivery are key supplier selection criteria prioritized
by organizations. The study finding indicates that supplier collaboration is strong in Kenyan
supermarkets, especially in joint forecasting and shared planning. The study finding reveals
that suppliers contribute significantly to customer value through unique product features and
flexible responses to market changes. The study finding highlights that suppliers invest in
training and innovation, though scalability and technological integration remain areas with
mixed performance. The study concluded that supplier collaboration is strong. The study
concluded that supplier selection depends on credibility and delivery. The study concluded that
supplier value boosts competitiveness. The study concluded that capacity building improves
performance. The study recommended that supplier collaboration be strengthened through
better digital integration. The study recommended that supplier selection focus more on
financial transparency and delivery efficiency. The study recommended that supplier value
management emphasize flexibility and long-term alignment. The study recommended that
supplier capacity building prioritize innovation and scalability.