Micro-environmental Factors Affecting Performance Of Food Processing Firms In Kenya

Abstract

Many questions have risen as to why the firms are performing poorly with tremendous government support. This study seeks to determine microenvironment factors affecting the performance of food processing firms in Kenya. Specifically, it seeks to determine the effect of safety management in performance of food processing firms; assess the effect of innovation in performance food processing firms; evaluate the effect of employee competence on performance of food processing firms; establish the effect of technology adoption in performance food processing firms and how firm resources affect performance of food processing firms. The study will use descriptive research design. The target population will be 44 food processing firms in Kenya. 22 firms will be selected using census. Purposive sampling will be used to select 110 respondents (5 employees in each firm). Data will be collected using a questionnaire administered by the researcher. The data will be analyzed using descriptive and regression then presented in tabular form.