Browsing by Author "Ogutu,Victor Odhiambo."
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Item Cognitive campaign biases, political decisions and consequences.(IISTE, 2023) Ondabu, Ibrahim Tirimba.; Ogutu,Victor Odhiambo.; Gworo, Lawrence Smith.; Simiyu, Denis Wangila.; Omare, Albert Nyaachi.The main purpose of this review study was to examine the relationship between cognitive campaign biases, political decisions and consequences. Relevant information to complete the research was obtained through a desk top research technique was adopted whereby available secondary data relating to the concept of cognitive campaign biases, political decisions and consequences was analyzed. Important information from available secondary sources including published academic documents, reports as well as other available materials online or in libraries was critically analyzed. The review study determined that cognitive campaign biases have a substantial role in determining the political choices that individuals make. In addition, it was determined that cognitive campaign biases exist primarily in the concept of framing which is the social construction of political or social movements with a positive or negative representation. The review study recommends that cognitive campaign biases should be restricted as they tend to indoctrinate people mind causing them to vote in unwise manner and thereby bringing suffering to themselves and the society at large.