Browsing by Author "Ntara, Caroline."

Filter results by typing the first few letters
Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Formalising informal trade: redefining Kenya's micro, small, and medium enterprise standards and regulatory environment
    (Frontiers, 2026) Wanyoike, Charles Githira.; Ntara, Caroline.; Onywera, Vincent.; Ngari, Esther.; Njiru, Joshua Mugendi.; Rintari, Ann.; Njeru, Evalyne.; Muriira, Geoffrey.; Rotich, Henry.; Kaigwara, Peter.
    Abstract Kenya's informal sector remains excluded from formal trade due to fragmented regulation, complex standards, and the significant expansion of digital marketplaces. Drawing on market data, legislative review, and reputable literature, we identify regulatory gaps that impede compliance by informal Micro, Small, and Medium Enterprises (MSMEs), as well as significant behavioural obstacles, including elevated perceived compliance costs, information asymmetries, and limited trust. We propose a framework featuring informal MSME-specific, graduated standards, digital market surveillance, and platform-based seller verification, all aimed at fostering trust and reducing compliance friction. By addressing both behavioural and regulatory gaps, this approach seeks to enhance consumer protection, empower informal MSMEs, and promote inclusive growth in Kenya. Future research should evaluate the framework's effectiveness and scalability in Kenya and similar contexts across Africa and beyond.
  • Thumbnail Image
    Item
    Transitioning of a business school towards responsible entrepreneurship education
    (Edward Elgar Publishing, 2026) Mwangi, Renson Muchiri.; Ntara, Caroline.; Muthuri, Judy N.
    Abstract Sustainable entrepreneurship education holds great potential to drive sustainable development in Africa through imparting entrepreneurial knowledge and skills, nurturing social innovations that tackle community challenges and create employment, and promoting ethical and sustainable business practices. Unfortunately, this value is not realised because many business schools in Africa that offer entrepreneurship education at most have prioritised the use of traditional teaching models and curriculum content largely disconnected from the reality of entrepreneurship and sustainability. This chapter focuses on a comprehensive framework for developing an entrepreneurship education curriculum using a case study of KCA University in Kenya and leveraging the power of North–South cooperation and collaboration between academia and industry in an entrepreneurship ecosystem in Kenya. The case study used collaborative curriculum design methodology, using appreciative inquiry as a mediating tool for collaboration, to revamp the entrepreneurship curriculum by integrating sustainability and ethical business practices, embracing experiential learning, and fusing case study methodology.