Browsing by Author "Kathae, Lydia M."

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    Influence of corporate social responsibility on the profitability of domestic airlines in Kenya
    (KCA University, 2025) Kathae, Lydia M.
    Domestic airlines in Kenya play a key role in economic growth but face profitability challenges due to high costs and competition. Despite adopting corporate social responsibility initiatives to enhance customer profitability and loyalty, financial struggles persist. This study therefore examined the influence of corporate social responsibility on the profitability of Kenyan domestic airlines focusing on the influence of economic, environmental, ethical and philanthropic social responsibility on the profitability of Kenyan domestic airlines. research was anchored on the theory of social costs, social contract theory and triple bottom line theory. This research utilized a descriptive research framework. The study targeted 162 heads of corporate affairs/ CSR, finance, information and communication technology, marketing and communication, strategy/business development, operations, human resources, procurement, and customer service departments in the 18 domestic airlines in Kenya. The method of stratified random sampling was adopted in sampling the size. The research was centered primary data that was acquired utilizing structured questionnaires. The study tool produced quantitative data which was both analyzed by the inferential and descriptive statistics with the assistance of SPSS version 28. Percentages, standard deviation, frequency distribution and mean were among descriptive statistics of the study. Pearson correlation coefficient and linear regression analysis were utilized as inferential statistics. Diagnostic tests confirmed that assumptions of linearity, normality, homoscedasticity, and multicollinearity were met, ensuring reliability and validity of results. The findings indicated that economic corporate social responsibility (β1 = 0.190, p = 0.031), environmental corporate social responsibility (β2 = 0.185, p = 0.024), ethical corporate social responsibility (β3 = 0.183, p = 0.018), and philanthropic corporate social responsibility (β = 0.507, p = 0.000) all had positive and significant influence on profitability. The study therefore recommends that airline management strengthen partnerships with local suppliers, promote resource efficiency through environmental initiatives, uphold ethical labor practices, and expand community development programs.