Wamalwa, Douglas J.2026-06-282025https://repository.kcau.ac.ke/handle/123456789/1156Kenya faces major energy challenges, including high costs, outages, and unequal access, especially in rural areas. Despite a shift toward renewable sources like solar and LPG, many households still depend on traditional biomass fuels like charcoal and firewood. Cleaner energy sources remain underutilized nationwide, particularly in rural regions. Statistics show stark disparities in energy utilization between rural and urban areas. Understanding what drives consumer choices in energy use is critical to addressing these imbalances. Therefore, the research investigated the determinants of energy choice among selected households in South-Eastern Region of Kenya. The main aims were to examine the influence of income, level of education, access to information and region of residence on determinants of energy choice among selected households in South-Eastern Region of Kenya. The study was grounded on rational choice theory, the theory of planned behavior and diffusion of innovations theory. Explanatory research design was adopted in this study. It was conducted in South-Eastern Kenya Economic Bloc, which comprises of 3 counties namely, Makueni, Machakos and Kitui Counties. The target population was 656,469 household heads in the three counties. Yamane's Formula was used in the sample size determination and stratified random sampling will be utilized in the sample size selection. The study utilized primary data obtained through the administration of structured questionnaires. The study generated quantitative data, which was analyzed using descriptive and inferential statistics with the assistance of statistical software referred to as SPSS version 28. Descriptive statistics were frequencies and percentages. In inferential statistics, the study made use of the logit regression model. The study found that household income significantly influences energy choice among households in the Kenyan South-Eastern Region. In addition, the study found that the level of education significantly affects energy choice among households in the South-Eastern Region of Kenya. The study further revealed that access to information does not have a statistically significant effect on energy choice among households in the Kenyan South-Eastern Region. Also, the study established that region of residence significantly influences energy choice among households in the South-Eastern Region of Kenya. Further, the study established that government infrastructure and energy policies significantly moderate the relationship between income, education, and region of residence and energy choice among households in the South-Eastern Region of Kenya. The study recommends strengthening programs that improve household income, integrating energy literacy into education, implementing targeted awareness campaigns, and prioritizing energy infrastructure development in rural and peri-urban areas. In addition, it recommends expanding government-supported initiatives and incentives, such as grid expansion, the Last Mile Connectivity Program, and renewable energy subsidies, to promote equitable access and adoption of modern and clean energy.enEnergyChoiceHouseholdDeterminantsClean EnergyRenewable EnergyThesis