Browsing by Author "Iravo, Mike"

Now showing items 1-2 of 2

    • Psychographic Constructs and Consumer Purchase Intention in Kenyan Context 

      Kiboro, Grace W; Iravo, Mike; Mbugua, Doris; Owino, Edward (European Centre for Research Training and Development (ECRTD), 2020)
      Competitiveness in the retail sector calls for an understanding of psychographic constructs and their potent drive of consumer purchase intention. The study examined psychographic constructs in terms of the effect of ...

    • Store Image as a Mediator of Consumer Purchase Intention in Kenyan Supermarkets 

      Kiboro, Grace W; Iravo, Mike; Mbugua, Doris; Owino, Edward (IISTE, 2020)
      The intensity of competition in the retail sector in Kenya is driving supermarket managers to position store image as a tool of competitive advantage. This study examined the mediating effect of store image on the relationship ...