| dc.contributor.author | Wamalwa, Lucy S | |
| dc.contributor.author | Oloko, Margaret A | |
| dc.contributor.author | Owino, Edward | |
| dc.date.accessioned | 2022-06-29T09:45:46Z | |
| dc.date.available | 2022-06-29T09:45:46Z | |
| dc.date.issued | 2017 | |
| dc.identifier.uri | https://www.researchgate.net/publication/322738935 | |
| dc.description.abstract | The study aimed to establish the mediation effects of TQM on the relationship between cost leadership strategy
and financial performance of manufacturing firms in Kenya. The target population for the study was 39 ISO
certified, manufacturing firms in Kenya. The target respondents were the CEO, Strategic managers and Quality
Assurance Managers from the 39 ISO certified manufacturing firms in Kenya. A total of 117 respondents. 102
questionnaires were properly filled and returned. Structural equation modelling (SEM) and multiple Regression
analysis were used to analyse the relationships between cost leadership strategy, TQM and financial
performance. The finding indicated that TQM partially mediates the relationship between cost leadership
strategy and financial performance of manufacturing firms in Kenya. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Research Gate | en_US |
| dc.subject | TQM; mediation effects; cost leadership strategy; financial performance; manufacturing firms in Kenya | en_US |
| dc.title | The Mediation Effects of TQM on the Relationship between Differentiation Strategy and Financial Performance of Manufacturing Firms in Kenya | en_US |
| dc.type | Article | en_US |
