| dc.description.abstract | The primary focus of this research was to examine how cognitive biases influence the investment
decisions of deposit-taking savings and credit cooperatives (SACCOs) in Kenya. The study was
guided by four specific objectives: first, to determine the impact of herding behavior on the
investment choices of deposit-taking SACCOs in Kenya; second, to evaluate whether mental
accounting affects the investment decisions of these SACCOs; third, to investigate the role of
overconfidence in shaping the investment choices of credit cooperatives involved in deposit-taking
and savings; and finally, to assess how regret aversion influences the investment decisions made
by investors in these SACCOs. Primary data was collected using a Likert scale-based, self administered questionnaire, and the analysis was conducted using multiple regression and
correlation analysis. The study also adopted a descriptive survey approach, utilizing a census
technique to gather data from the 176 registered and licensed deposit-taking SACCOs in Kenya.
The target population for the study consisted of SACCOs actively engaged in deposit-taking and
savings activities. The research employed both open and closed-ended questions in the
questionnaire as the main data collection tool. Other statistical methods used included measures of
central tendency, dispersion, and correlation analysis, all facilitated by SPSS software. To ensure
the validity of the research instrument, tests for multicollinearity, linearity, autocorrelation, and
heteroskedasticity were conducted. From the analysis various findings were drawn also several
recommendations were uplifted which included first the investor to re-evaluate the decision in
regards to investment the deposit taking saccos, secondly deposit taking to continuously integrate
technology and thirdly government policy making and regulating body ensure that prospective
investors resources are safeguarded. Finally, areas for further research was included as the last part
in the research | en_US |
