Effect Of Employee Retention Strategies On Performance Of Fast-moving Consumer Goods (FMCGs) Manufacturers In Nairobi, Kenya

Abstract

Good retention strategies have been said to lead to improved performance of an organization. the employee retention strategy program of a company therefore should help it in the realization of its corporate strategy for performance improvement. Notwithstanding the widely appreciated effect that strategies of employee retention have on organizational and employee performance, many organizations have not been able to put them in place. The education overall goal was to determine how employee retention strategies affect performance of fast-moving consumer goods (FMCGs) manufacturers in Nairobi, Kenya. The following were the specific objectives; to determine the effect of career advancement, financial compensation, recruitment and working Condition on performance of fast-moving consumer goods (FMCGs) manufacturers in Nairobi. The theories informing the study included; herzberg’s two factor theory, equity theory and theory of work adjustment. This research adopted mixed both the qualitative and quantitative research design. Therefore, the target population was 51 fast moving good companies in the county of Nairobi. Census approach was applied in the research. All the 51human resource and operations managers of FMCGs was therefore included the study. Primary data was used by the study. The polls were managed by the specialist to willing respondents to acquire data for the exploration. Statistical Package for Social Sciences (SPSS) computer software was used. Descriptive and inferential statistics were used. Outcomes displayed that there was a positive and critical connection amongst career advancement and performance of fast-moving consumer goods (FMCGs) manufacturers. Further, there was a positive and critical connection amongst financial compensation and performance of FMCGs. In addition, there was a positive and critical connection amongst recruitment process and performance of FMCGs. Additionally, there was a critical connection amongst working condition and performance of FMCGs. The study concluded that grant and are accessible for all employees to all workers in the FMCGs firms. In addition, the study concluded that most FMCGs firms in Kenya have scholarships for their employee. The study also concluded that there was a and critical connection amongst financial compensation and performance of FMCGs. Further, most applicants in the FMCGs organization are completely educated with regards to the capabilities needed for the work prior to being recruited. The researcher proposes relevant endorsement mentioning info from investigation outcomes in line with specific objectives of the research. The research therefore recommends that representative maintenance rehearses that the review completed be embraced to further develop execution of the organizations in the FMCGs as well as the whole manufacturing sector.